White Papers

Why hasn't IoT taken off (yet)?

IoT can help businesses understand their customers, increase engagement and drive efficiencies. So why hasn't everyone already adopted it? In this white paper, Principal Data Engineer Ian Cowley, looks at the blockers to adopting IoT at scale, and how your organisation can sidestep the common pitfalls.

Get access to the white paper

When the late 2000s gave rise to IoT, it came with the hope and promise of revolutionising industry by connecting literally everything to the internet, giving customers a personalised experience and giving businesses a deep understanding of their product usage and customer behaviour. However, fast forward ten years and we really haven’t seen the progress we were promised and the uptake isn’t as ubiquitous as we had originally anticipated. Wearables, specifically watches, have gained traction, Industry 4.0 is promising, but the other areas haven’t kept pace.

Download the report to find out why IoT hasn't taken off (yet).

Read more
Explore features

No items found.

No items found.
No items found.


Case Studies

No items found.